I film with my iPhone XS.
All videos are filmed in landscape mode.
Indoor videos are filmed in front of a window with as much natural light as possible.
Outdoor videos are filmed on a cloudy or overcast day. If you can't see your shadow on the ground, it's the perfect day to film.
When I'm filming inside, I use a lighting kit to supplement any natural light.
When I'm outside and need a little lighting boost, I'll use a ring light.
I use iMovie on my MacBook Air.
For all my photos, I also use a remote that connects to my phone via Bluetooth.
I use PicMonkey for any graphics (photos with text) and for all of my Pinterest posts.
I use the free Lightroom app on my phone to adjust the exposure for all my photos.
I have a paid preset pack installed in Lightroom that makes these edits simple and thoughtless.
SOCIAL MEDIA HELP:
I use Later to schedule some of my social media posts.
I use Linkin.bio to link all my videos (when applicable) to each individual Instagram post.